On the occasion of New York Men's Day 2018, sketchedSPACE teamed up with New York-based smokewear brand Sundae School in presentation of the sensational brand's Spring Semester '19 Collection.
The exhibition design included a 280-square feet of floating organza with hand-written calligraphy of 高, a Chinese character meaning “high,” representing both the effect of marijuana use and the brand’s motif in high education. While providing an impressive backdrop for the brand’s presentation, the exhibition reflected Sundae School's philosophy, in addition to amplifying the new collection's sartorial aesthetics.
This collaboration marked sketchedSPACE’s second project with Sundae School since Catharsis pop-up at Cakeshop, Seoul.
Exhibition design & production by sketchedSPACE
Collection by Sundae School
Presented at New York Men’s Day 2018